Your client called. They want to sell their house and they want to start looking for a new one right away. HERE WE GO! You head over to their place to talk price and… yikes! This place is NOT ready for photos and it is very clear that they need help. 

Your clients have lived in and loved their house for years… and it shows. Times change, tastes change, and buyers are looking for ‘turnkey’ if they are going to pay top dollar.


1. First and foremost, we need to help your client declutter and pack up any excess stuff. Not only will this make moving quicker and easier when the time comes, but it will leave some breathing room for the potential buyers when they walk in.

2. Then we need to arrange the furniture in a way that looks the best for the space. 

3. Lastly we will use your client’s best decor and stage the home, supplementing in some of our own. 


‘House optimization’ a type of physical marketing. You can create a beautiful brand for the house that fills your private showings, but when people get there… if they are less than impressed… it is a waste of everyone’s time.


1. We do an overview of the house with you and decide which upgrades will make the biggest impact on a potential sale.

2. We create a ‘look book‘ for that is targeted¬†specifically to the ideal buyer (read: target audience). While it is important to make sure it is neutral enough for buyers to see themselves in a space, ‘white walls’ and ‘neutral’ designs are not doing anyone any favours when it comes to getting the most money for the sale. When targeted, the right buyers will come in and will be willing to spend more because their dream is already a reality.

3. We work with your client to declutter and pack any excess they have in the house – whatever does not fit the end result goals and that they won’t need to use frequently while the house is for sale.

4. We bring in the people we need to fulfill the redesign, from painters and wallpaper installers, to handymen, and update the areas most in need.

5. We optimize the placement of the remaining furniture and stage and decorate the home so it is ready for photos and showings.

DIY Clients?

For more price sensitive or DIY-driven clients, we also offer a DIY staging strategy that they can implement themselves to get their house ready for sale.

Realtor special pricing: $225 (save $50)



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